Participants will be asked to submit their name, the name and address of the recipient, as well as quick note. The campaign allows you to send a personalized physical letter to a friend or family member in the UK free of charge.
“The cancellation of in-person Pride events around the world is a devastating blow for the community, especially given the loneliness that many are experiencing in isolation,' Josh Fletcher, Executive Creative Director at Gay Times, said in a statement. 'Through our work with Skittles® and Switchboard, Gay Times are trying to ensure that no-one need feel alone this Pride season, even if we aren’t physically together.' So, in an effort to promote solidarity during this time of self-isolation, Skittles has teamed up with Gay Times and Switchboard on 'Letters Filled With Pride'-a unique campaign that aims to connect people with their loved-ones. Traditional festivities have either been postponed, scaled down, or moved to a virtual platform, while cities continue to enforce various degrees of social distancing.
Like most celebrations around the world, this year's Pride Month has been completely reshaped by the global health crisis.
